7 thoughts on “Multitasking

  1. Multitasking is a myth. It just plain doesn’t exist.

    When most people refer to multitasking they mean simultaneously performing two or more things that require mental effort and attention. What most people refer to as multitasking, I refer to as “switchtasking.”

    Because the truth is we really cannot do two things at the same time—we are only one person with only one brain.

    When we speak of multitasking, what we really mean is that we are switchtasking: switching rapidly between one task and another. Yet, each time we switch, no matter how quickly that switch takes place in our mind, there is a cost associated with it. It’s an economic term called switching cost—and the switching cost is high.

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